Resources for public relations
As social movements, we want to place our messages in the press and on social media, convince people of our views through interviews and mobilize them for our demonstrations, actions and meetings through the press. On this page, you will find resources, guides and tips for your work in social movements.
Basics
In order to reach a broad audience with our thoughts, visions, demands and analyses, we need short, interesting sentences that are easy to understand.
These sentences are commonly known as key messages. Good key messages take time, effort and many discussions: it’s clear that you have to package what your group does.
Click through this page to learn the basics of public relations and to find guides to specific topics. Feel free to share the resources.
Guide: Crisis communication
When we talk about demonstrations, we have to think carefully about how we talk about our fellow campaigners, conflicts and attempts at division.
Guide: How do we communicate in the age of climate rollback?
While governments are shirking, scaling back or prioritizing supposed solutions (such as LNG terminals and e-cars) to climate action, the impacts of the climate crisis are already life-threatening for many people. Instead of falling for the right-wing narrative, this guide will help you formulate clear messages, name those responsible and tell positive, progressive visions in times of climate rollback.
Communication guide for the “Wir-Fahren-Zusammen” campaign
The following communication guidelines were developed in the course of the cooperation between the Movement Hub and the “Wir-Fahren-Zusammen” campaign. The campaign is committed to improving working conditions for public transport employees and expanding local public transport to protect the climate. Do you also work on the topic of public transport? Then these guidelines may be helpful for you.